Introduction

In today's digital age, blogging has become a popular platform for individuals and businesses to share their thoughts, insights, and expertise with the world. Medium, a user-friendly and content-focused platform, has gained significant attention as a go-to platform for bloggers. However, with the increasing number of bloggers on Medium, it's essential to implement effective strategies to stand out from the crowd and grow your blog's reach. In this article, we will explore 35 actionable tips that can help you grow your Medium blog and attract a wider audience.

1. Timing

Publishing your blog posts at the right time can significantly impact their visibility and reach. Aim to publish your articles on a Saturday morning to increase your chances of standing out. This timing has been observed to generate higher engagement and can even help you make it to the Medium Top 20 during some weekends.



2. Push

When starting your Medium blog, it's essential to bring your initial audience from outside sources. Leverage your existing network by emailing your close friends and sharing your articles on your social media accounts. This initial exposure can make it easier for your story to get noticed on Medium and attract more readers.


3. Backlink

Integrate links back to your website or include call-to-actions (CTAs) within your Medium articles. You can place them at the end of your articles or seamlessly integrate them into your story. To track the traffic generated from these links, use Google's free UTM tool. By analyzing the data, you can identify which posts drive the most traffic back to your website.

4. Branding

Establishing your author or brand name on Medium can be challenging due to its minimal design. To overcome this, consider inserting your name and linking it to your website. This simple tactic helps increase your brand visibility and recognition. You can place this at the top of your articles or use other creative ways, like incorporating it within your story.


5. Images

Visual content plays a crucial role in attracting readers and enhancing the overall appeal of your Medium blog. When using images in your articles, remember to link them to relevant sources or external websites. You can achieve this by clicking on an image in the editor and using the appropriate commands or shortcuts. Additionally, optimize your images using free tools like compressor.io to ensure faster loading times and better user experience.



6. Grid

To make your Medium blog visually appealing, consider uploading two or more images at the same time. This technique allows you to create a beautiful image grid that captures readers' attention. You can link these images to your Instagram, portfolio, or other relevant sources, enhancing your blog's aesthetics and providing additional value to your audience.


7. Following

If you aim to build a social media following, utilize "Follow me" images in the form of a grid at the end of your stories. Link these images to your social media accounts, making it easy for readers to connect with you outside of Medium. By doing so, you can increase your followers and expand your network.


8. Share

Medium's share buttons are subtle, which might result in lower social shares for your articles. To encourage readers to share your content, consider inserting your own share buttons using grid images. Numerous online tools, such as sharelinkgenerator.com, enable you to generate custom share links. By making sharing more accessible, you can amplify the reach of your Medium blog.


9. Responses

Engaging with other popular stories on Medium can significantly expand your audience reach. Write creative and thoughtful responses to articles that align with your expertise or interests. When recommended by the author, your response will appear directly below their article, exposing your insights to a broader audience and increasing your visibility.


10. Tweet

To encourage your readers to share specific sentences or quotes from your Medium blog, add "Tweet this" text next to those sections. Tools like clicktotweet.com allow you to generate tweet links easily. By providing preformatted tweets, you make it convenient for readers to share your content on Twitter, thus increasing its visibility and potential engagement.


11. Tags

Utilize tags in your Medium articles to attract a growing audience. Medium users often follow specific tags to discover relevant content. As you type the initial letters of your tag, you can gauge the competition and popularity of each tag based on the number of articles using them. Choose tags that align with your content and have a substantial following to increase your blog's visibility.


12. Useful

Offer valuable insights and tactics to grow your audience. Write a comprehensive guide based on your experiences and share it with your readers. By providing useful information and actionable tips, you can establish yourself as an authority in your niche. This can help attract more readers and potentially lead to increased engagement and followers.


13. 7 Min

Medium's data team has found that articles with a reading time of around seven minutes capture the most total reading time on average. While the ideal reading time may vary depending on your content, aim to create articles that provide substantial value within this timeframe. This helps retain readers' attention and increases the chances of your content being read in its entirety.


14. 400 Words

According to the Medium team's research, stories with 400 words or more have generally been the most popular. While the length of your articles may vary depending on the topic, strive to provide sufficient depth and insights to engage your readers. Aim to strike a balance between brevity and comprehensive content to cater to your audience's preferences.


15. Headline

Crafting compelling headlines is crucial for attracting readers to your Medium blog. Analyzing Medium's Top 100 list reveals that the average headline length is 42 characters. Aim to create concise and attention-grabbing headlines that convey the essence of your article. Consider using action words, posing questions, or creating intrigue to captivate readers' interest.


16. Editing

Even after publishing your story, continue to listen to your audience and make necessary edits. Monitor the sections of your